Anti-Americanism and Social Media Mobilization- Imran Khan’s Political Campaign Proceeding Ouster as Prime Minister

Abstract

This research offers a comprehensive exploration of attitudes and sentiments towards America in Pakistan via the phenomena of social media mobilization, taking Imran Khan’s ouster as a case study. The study has followed a quantitative approach in which it has examined the religious, historical, anti-imperial, and social psychological perspectives, shedding light on the diverse factors influencing public sentiment on social media i.e. Facebook. The findings have suggested that the historical perspective is the most prominent whereas the religious perspective is the least prominent. However, the most prominent dynamics of the historical perspective are political tensions and military conflicts. Through sentimental analysis of comments, it is revealed that there exists a correspondence between public sentiment and the perspectives encapsulated by the variables. The findings of the research have practically contributed to the understanding of diplomats, policymakers, and IR experts in understanding drivers of anti-American sentiments in public for future policies and strategy making.