CAPTURING THE EV CHARGING MARKET IN PAKISTAN: OPPORTUNITIES AND STRATEGIES FOR ATTOCK PETROLEUM LIMITED (APL)

Abstract

The transportation sector in Pakistan is facing challenges related to dependence on imported oil, power supply deficits, and environmental concerns. In this business report, we propose that Attock Petroleum Limited (APL) can capitalize on the emerging Electric Vehicle (EV) market in Pakistan by strategically rolling out EV chargers at its fuel sites to capture the retail market. Pakistan's transportation sector relies heavily on imported oil, resulting in significant costs and trade deficits. The power sector has also faced challenges in meeting the country's power demand, although new generation projects are expected to create a surplus of power supply in the coming years. As a result, EVs can leverage the excess power supply and provide a cost-effective and sustainable transportation solution for Pakistan. APL, a leading fuel marketing company in Pakistan, is well-positioned to enter the EV charging market due to its extensive retail network of fuel sites across the country. By strategically installing EV chargers at its fuel sites, APL can leverage its existing infrastructure and capture the growing retail market for EV charging services. APL can differentiate itself in the market by offering a unique value proposition, including a reliable and efficient charging experience, competitive pricing models, and excellent customer service. APL can also leverage its strong brand reputation and existing customer base to promote its EV charging services. To successfully roll out EV chargers at its fuel sites, APL needs to carefully plan its implementation strategy. This includes conducting market research to identify high potential locations for EV chargers, securing necessary permits and approvals, investing in appropriate charging infrastructure, and training staff to handle EV charging operations. APL should also keep abreast of the evolving EV market trends and regulatory developments in Pakistan to adapt its strategies accordingly.