VISIT TO YAŞAR UNIVERSITY TURKEY UNDER INTERNATIONAL EXPOSURE PROGRAM

Abstract

The "International Exposure programme" (IEP), a crucial component of the NUST Business School (NBS) Executive MBA, allowed EMBA 2K20 students the exciting chance to enroll in a study module at Yaşar University in Turkey for a full long week. The trip was led by EMBA Program Head Associate Professor Dr. Adeel Ahmed. In addition to attending lectures by leading faculty at Yaşar, the trip participants got the chance to connect and network with peers and professionals in an international context. In line with the vision of the NBS IEP program, the EMBA students also gained insights into the operations of the Yaşar Group of industries which is one of the key market players in food and beverages in Turkey. Established in 1927, Yaşar manufactures state-of-the-art products to enhance the quality of life. Its sub-brand ‘Pınar’ was launched in 1973 within the Turkish market with a ground-breaking new product. The site production engineer provided the EMBA students with a guided tour of the Pinar supply and production chain. During the tour, they were informed about different dairy products being manufactured at the plant as well as the operational and supply chain principles being utilized in real-time for optimal results and efficient deliveries. The trip provided amazing learning opportunities in more ways than one. In their leisure hours, the participants explored the ancient city of Istanbul, visiting heritage sites such as the Blue Mosque, Hagia Sophia, and Eyüp Sultan Mosque and observing firsthand the cultural, historical, and civilizational imprints of centuries past. The purpose behind the program is to promote collaborations among students by engaging them in a meaningful tour by developing their analytical skills. Participants in the trip had the ability to interact and network with peers and professionals in a global setting by attending lectures from professors at Yaşar. According to the NBS, IEP program's mission is to give students an insight of International experience by exposing them with the secrets behind well-known enterprises like Pinar and also introduced us to successful business stories. Upon return, I had a renewed sense of appreciation for entrepreneurship and the challenges it entails.