Abstract:
JAZZ also known as Pakistan Mobile Communication Limited (PMCL) is one of the leading telecom
operators in Pakistan. It has the highest market share (38%) and has network coverage all across Pakistan.
JAZZ believes in continuous innovation as a growth strategy. Apart from providing telecom services to the
customer which is its core business JAZZ is also developing and providing Digital services in Pakistan. The
company has introduced innovative digital solutions such as mobile banking, e-commerce and digital
content to enhance customer experience as well as capturing new revenue streams.
The scope of the project is to conduct a competitive analysis for JAZZ’s self-service application “JAZZ
World”. For the analysis we will compare the features with other similar applications offered by the other
telecom operators as well as the top applications worldwide.
