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Feasibility of a Drag Racing Resort in Islamabad

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dc.contributor.author Ejaz, Shariq Abdullah
dc.date.accessioned 2023-11-23T11:14:12Z
dc.date.available 2023-11-23T11:14:12Z
dc.date.issued 2023
dc.identifier.other 363515
dc.identifier.uri http://10.250.8.41:8080/xmlui/handle/123456789/40651
dc.description Supervisor: Dr. Muhammad Shariq en_US
dc.description.abstract Since our nation has a lot of skill and promise in this field but the government hasn't done anything to expand it, I've always wanted to establish a racetrack for my fellow auto fans. This area of Pakistan's economy has experienced rapid growth since the release of the first Fast and Furious movie. This results in several automobile and pedestrian fatalities as a result of the unlawful street racing that constitutes their sport. As a person who enjoys cars, I feel compelled to back Pakistan's racing scene. To allow Pakistan's racing enthusiasts to compete with the finest in the world, I decided to construct a quarter-mile drag strip. I intend to build a racetrack that meets all international safety requirements so that people from all around Pakistan may enjoy it. With a total of 32,000,000 RUP, I shall be the Chief Executive Officer of this endeavor. This is a lot of money for a new company to spend, but it's what the company needs to get off the ground. After discovering that the majority of racers are males between the ages of 20 and 35, I was able to divide my potential customer base into more manageable subsets. They are well-educated and typically hail from affluent or privileged families. I want to focus most of my marketing efforts on Facebook and Pak-wheels, two sites with many users and several automobile clubs. My service is a little café for racers and spectators, and my product is a quarter-mile drag track with laser timers and strong floodlights. Since my industry has nothing in the way of real rivals, I am able to charge more than the going rate for my services. By promoting it on blogs, Pak-wheels, and social media platforms like Facebook, I can, for instance, make my campaign become viral in a matter of days. My plan for getting my business off the ground is to assemble a crew of hard-working experts in order to boost output and delight my clientele. To make sure that the track conforms to international standards, we will use a prototype designed in San Francisco. Once I have been granted a license by the Capital Development Authority, the six-month project will start in July of this year. In the study, we go into further depth about the setting, the activities, the financial projections, and the major threats. en_US
dc.language.iso en en_US
dc.publisher NUST Business School (NBS), NUST en_US
dc.title Feasibility of a Drag Racing Resort in Islamabad en_US
dc.type Project Report en_US


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