Online Grocery Store (Samaan) Business Plan For Elixir Technologies

Abstract

Samaan by Elixir Technologies is a new, exciting venture that aims to be a prominent online grocery store in Pakistan. Samaam is on a mission to deliver its customers a smooth and convenient grocery shopping experience while offering variety of high-quality products that would be delivered at their doorstep. The online grocery stores landscape in Pakistan is witnessing a lot of growth as more people are shifting to cities and consumer's lifestyle is changing. Because of rapid urbanization, consumer's reliance on internet to buy groceries has increased which is resulting in traditional grocery stores struggling to keep up with evolving needs and expectations of consumers. Samaan wants to fill in the gap by using new technology and innovation to cater to a growing market. Samaan's unique selling proposition is its dedication to deliver excellence across different aspects. Samaan will keep an extensive range of grocery items including fresh vegetables, essesntial pantry items, household products, personal care items etc. It will be a one stop-shop, user-friendly experience for customers both on mobile app and website. Consumers will be able to find all their groceries by easily navigating through product categories, comparing the prices and making secure payments. Our user-friendly interface will be easy to use for both tech-savvy and not so tech-savvy consumers. Samaan is committed to deliver high quality groceries on time. Customers can expect timely deliveries and satistaction because Samaan will have an extensive logistics network and partnerships with trusted delivery companies. We will have stong relationships with trusted suppliers who will also ensure the freshness and employ quality control measures at their end, so customers receive premium grocery items every single time. Samaan believes in providing exceptional customer service to all its users. Our helpful customer support team will be readily available to help with queries, resolve any issues that could potentially arise with any order which will build trust and loyalty. Our strategic market entry plan and focus on high quality grocery items and customer satisfaction at every step will help us become a big player in rapidly expanding online grocery market in Pakistan. By using Elixir Technologies' expertise in tech and innovation, Samaan is on its way to revolutionize how people shop for groceries in the country making it easier and better