ECLIPSE MALL AMAZON FBA WHOLESALE

Abstract

Amazon is the ecommerce platform which invites the third-party seller to sell their products on their platform with the help of a registered store. In many ways, the rise of online shopping has disrupted the traditional retail market, forcing businesses to adapt and evolve to stay competitive. The influence of Amazon extends beyond just its competitors; it also has a significant impact on the brands that rely on it. Amazon's influence on sales, search, advertising, and product development fundamentally shapes how brands are discovered, evaluated, purchased, and improved. While some of this influence is positive and leads to increased brand visibility and accessibility, there is also a substantial negative impact, as it can result in brand dilution. Purpose of this report is to provide a complete overview of my online store that how I started this business from scratch and how I launched this store in the UK market. In Amazon FBA Wholesale Model, Amazon provide the fulfillment services for the seller. My business was operating on Amazon under the category of Amazon FBA wholesale named as "Eclipse Mall", catering mainly to pet supplies, toys, and Garden care products. From scratch to launch I went through the difference processes that are discussed in this report. This report will provide a complete overview of my business that how I succeeded in the start due to my good product hunting techniques and by getting approval from the renowned brands in the UK. This report will also help to understand that how this business failed and what were those factors that causes the failure and how one can take the precautionary measures to avoid such loss.