Fostering Green Creativity in the Manufacturing Sector of Pakistan: Unraveling the Nexus of Green Employee Empowerment, Psychological Green Climate, and Employee Green Commitment

Abstract

The primary aim of the current study is to build on the social identity theory and the present literature to investigate the effect of green employee empowerment on green creativity in the manufacturing industry of Pakistan. Moreover, this study also examines the outcome of green employee empowerment on green creativity with the sequential mediating roles of psychological green climate and employee green commitment. This is a quantitative study that gathered cross-sectional data from 226 full-time knowledge-workers employed in the Pakistani manufacturing industries of oil and gas, fertilizer, and textile. The partial least squares-structural equation modeling (PLS-SEM) method was used for the purpose of analysis of this study. The outcomes of this study highlight the positive influence of green employee empowerment in predicting psychological green climate, as well as the positive effect of psychological green climate on employee green commitment. Additionally, the results showed a positive relationship between employee green commitment and green creativity. The study also revealed a sequential mediation of psychological green climate and employee green commitment in linking green employee empowerment and green creativity, as well as green employee empowerment being a significant predictor of green creativity. Although the primary goal of the study was to examine the theoretically grounded hypotheses, the study also offers several valuable implications for organizations in the manufacturing sector. According to the findings of the study, these organizations should focus on empowering employees to get involved in green initiatives in order to maximize desired green attitudes and behaviors such as psychological green climate, employee green commitment and green creativity. To the author’s best knowledge, this is one the initial studies to investigate the causal relationships between green employee empowerment, psychological green climate, employee green commitment and green creativity.