The Role of Contract Farming in Market Satisfaction, Profit Anticipation, and Adoption of CSA (Climate Smart Agriculture): Case of Potato Farmers of Punjab, Pakistan

Abstract

his thesis investigates the sustainability of potato farming among contract and non contract farmers in the Sahiwal Division of Punjab, Pakistan. Potato farming plays a crucial role in the agricultural landscape of Pakistan, and contract farming (CF) has gained prominence due to its potential to provide stability and support to farmers. The study aims to compare the sustainability of contract and non-contract farming practices by examining production processes, resource allocation, market access, and risk management techniques. Data collected from both groups of farmers were analyzed to evaluate the well-being, economic viability, and environmental sustainability of potato farming. The results reveal that contract farming provides several advantages, including better access to resources, improved market stability, and enhanced profitability. Contract farmers demonstrated higher satisfaction with market channels, greater adoption of sustainable practices such as water sprinklers and solar tubewells, and better risk management compared to non-contract farmers. The findings suggest that contract farming can significantly contribute to the sustainability of potato production by ensuring a stable income, reducing risks, and promoting environmentally friendly practices. However, the study also highlights limitations such as the focus on a specific region and the exclusion of other potential factors affecting sustainability. Despite these limitations, the research provides valuable insights for policymakers to promote sustainable agricultural practices and support both contract and non-contract potato farmers in the region.