Abstract:
Major Changes and improvements in This
Edition
Here are the major changes in the 14th Edition of Business Communication Today:
■● Twelve new chapter-opening vignettes with accompanying end-of-chapter individual
and team challenges:
■❍ KLM Royal Dutch Airlines’ use of mobile technology in business communication, including its 24/7 social media services strategy during the 2010 Icelandic
volcano Eyjafjallajökull eruption (Chapter 1)
■❍ Siemens AG strategic approach to communicating with its diverse stakeholder
groups (Chapter 3)
■❍ Wolff Orlis’s use of storytelling in business communication, including using an
award-winning novelist as its chief storytelling officer (Chapter 4)
■❍ Type Together’s contemporary typeface designs, emphasizing readability in business documents and other messages (Chapter 6)
■❍ Futurice workplace messaging system, which is changing the way many organizations communicate (Chapter 7)
■❍ Jill Duffy’s advice for handling the daily deluge of routine messages more productively (Chapter 10)
■❍ Strategyzer’s revolutionary alternative to the traditional annual report, now
embraced by thousands of entrepreneurs (Chapter 13)
■❍ Warby Parker’s whimsical and audience-focused approach to annual reports
(Chapter 14)
■❍ WPP’s use of web interactivity to create one of the most readable annual reports
ever published (Chapter 15)
■❍ Gina Barnett’s “whole-body” public speaking advice, which can help all business
professionals improve their onstage presence (Chapter 16)
■❍ Nancy Duarte’s timeless advice for creating audience-friendly presentation slides
(Chapter 17)
■❍ Burning Glass’s application of artificial intelligence to the critical job-search
challenge of matching employer needs and employee skill sets (Chapter 18)
■❍ VMWare’s enthusiastic embrace of social media to transform its approach to employee recruiting (Chapter
