Business Communication Today Fourteen Edition

Abstract

Major Changes and improvements in This Edition Here are the major changes in the 14th Edition of Business Communication Today: ■● Twelve new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges: ■❍ KLM Royal Dutch Airlines’ use of mobile technology in business communication, including its 24/7 social media services strategy during the 2010 Icelandic volcano Eyjafjallajökull eruption (Chapter 1) ■❍ Siemens AG strategic approach to communicating with its diverse stakeholder groups (Chapter 3) ■❍ Wolff Orlis’s use of storytelling in business communication, including using an award-winning novelist as its chief storytelling officer (Chapter 4) ■❍ Type Together’s contemporary typeface designs, emphasizing readability in business documents and other messages (Chapter 6) ■❍ Futurice workplace messaging system, which is changing the way many organizations communicate (Chapter 7) ■❍ Jill Duffy’s advice for handling the daily deluge of routine messages more productively (Chapter 10) ■❍ Strategyzer’s revolutionary alternative to the traditional annual report, now embraced by thousands of entrepreneurs (Chapter 13) ■❍ Warby Parker’s whimsical and audience-focused approach to annual reports (Chapter 14) ■❍ WPP’s use of web interactivity to create one of the most readable annual reports ever published (Chapter 15) ■❍ Gina Barnett’s “whole-body” public speaking advice, which can help all business professionals improve their onstage presence (Chapter 16) ■❍ Nancy Duarte’s timeless advice for creating audience-friendly presentation slides (Chapter 17) ■❍ Burning Glass’s application of artificial intelligence to the critical job-search challenge of matching employer needs and employee skill sets (Chapter 18) ■❍ VMWare’s enthusiastic embrace of social media to transform its approach to employee recruiting (Chapter