Abstract:
The impact of Supply Chain Integration (SCI): Supplier Integration (SI), Customer
Integration (CI), and Internal Integration (II) on Competitive Performance (CP) and
Customer Satisfaction (CS) will be investigated and analyzed in this research study. As
globalization in the supply chain is significantly increasing, the concept of agile supply chain
has significantly gained its importance. Another important factor linked with supply chain
that has not been studied much till date is of Supply Chain Finance (SCF). In addition, this
study will also analyze and investigate the mediation role of Supply Chain Agility (SCA)
and Supply Chain Finance (SCF). Using a comprehensive literature review and empirical
data collected from industry professionals, the research investigates how the supply chain
integration processes impact on organization's competitive performance and customer
satisfaction. Then this research study will investigate how the presence of factors of supply
chain agility and supply chain finance may mediate the relationship between Supply chain
Integration: supplier integration, customer integration and internal integration on competitive
performance and customer satisfaction. The results of this research will eventually help the
managers of different departments of an organization to give prime importance to the factors
linked with the supply chain agility and supply chain finance that positively mediate the
effect of Supply chain Integration: supplier integration, customer integration, and internal
integration on competitive performance and customer satisfaction.
