Impact of Supply Chain Integration on Competitive Performance and Customer Satisfaction: Analysing the Role of Supply Chain Agility and Supply Chain Finance

Abstract

The impact of Supply Chain Integration (SCI): Supplier Integration (SI), Customer Integration (CI), and Internal Integration (II) on Competitive Performance (CP) and Customer Satisfaction (CS) will be investigated and analyzed in this research study. As globalization in the supply chain is significantly increasing, the concept of agile supply chain has significantly gained its importance. Another important factor linked with supply chain that has not been studied much till date is of Supply Chain Finance (SCF). In addition, this study will also analyze and investigate the mediation role of Supply Chain Agility (SCA) and Supply Chain Finance (SCF). Using a comprehensive literature review and empirical data collected from industry professionals, the research investigates how the supply chain integration processes impact on organization's competitive performance and customer satisfaction. Then this research study will investigate how the presence of factors of supply chain agility and supply chain finance may mediate the relationship between Supply chain Integration: supplier integration, customer integration and internal integration on competitive performance and customer satisfaction. The results of this research will eventually help the managers of different departments of an organization to give prime importance to the factors linked with the supply chain agility and supply chain finance that positively mediate the effect of Supply chain Integration: supplier integration, customer integration, and internal integration on competitive performance and customer satisfaction.