PSYCHOSOCIAL INFLUENCES ON EATING BEHAVIORS AMONG PAKISTANI UNIVERSITY STUDENTS: THE ROLE OF BURNOUT AND QUALITY OF LIFE INDICATORS

Abstract

This study aimed to uncover the psychological and social factors driving eating behavior patterns among young adults, as these patterns are associated with significant health risks and rising obesity rates. Therefore, it investigated the influence of burnout and quality of life on eating behaviors. A quantitative research approach was adopted using a structured questionnaire that included established scales, such as the MBI-SS and WHO-QoL brief. and EBPQ. Data were gathered from a diverse sample of 377 participants through stratified random sampling in Islamabad in Higher Educational institutions, ensuring representation across diverse backgrounds. Statistical analyses were conducted using IBM SPSS. Furthermore, it also utilizes social cognitive theory to explore how personal, behavioral, and environmental factors influence the eating behaviors of the study population. The study revealed that elevated levels of academic burnout correlated with unhealthy eating behaviors, whereas a higher quality of life was linked to healthier dietary choices. Gender differences indicated distinct eating habits, with males favoring low-fat diets and females more inclined towards emotional eating. Educational attainment also influenced eating behaviors, revealing that master’s students adopted healthier patterns than bachelor’s students. This study underscores the necessity of addressing both psychological and social influences to foster improved eating habits among university students in Pakistan. This study aims to enhance student well-being and promote healthier lifestyles through targeted interventions and support systems informed by comprehensive research. Recommendations for targeted health education programs and family support initiatives have been proposed to enhance the overall well-being of young people. Through targeted interventions and support initiatives, the well-being and nutritional choices of university students in Pakistan can be positively influenced, aligning with broader efforts towards sustainable development in societal progress.