NBS EMBA INTERNATIONAL STUDY TOUR: INDUSTRY AND COMMUNITY ENGAGEMENT PROGRAMME AT THE UNIVERSITY OF SOUTHAMPTON MAYALSIA

Abstract

The international study tour to Malaysia, complemented by coursework at the University of Southampton Malaysia, provided a multifaceted exploration of the country's cultural heritage and economic dynamism. This comprehensive report synthesizes the pivotal insights and experiences garnered from both components, offering a holistic perspective on Malaysia's diverse landscape. Participants embarked on a journey through Malaysia's rich tapestry, exploring its multicultural society, historical landmarks, and burgeoning economic sectors. From visits to iconic sites like the Petronas Twin Towers to immersive experiences in local communities, they gained profound insights into Malaysia's unique blend of tradition and modernity. The academic component focused on emerging technologies, sustainable business practices, and industry immersion. Through lectures, panel discussions, industry visits, and case studies, participants delved into cutting-edge topics such as artificial intelligence, blockchain, sustainable development, and business analytics. These sessions not only deepened their understanding of key concepts but also provided practical insights into real-world applications across various sectors. The study tour served as a catalyst for academic enrichment and cultural exchange, fostering cross-cultural understanding and collaboration among participants from diverse backgrounds. By engaging with local experts and industry leaders, participants gained invaluable perspectives that will shape their future endeavors in the global business landscape. Armed with enriched knowledge, skills, and networks, participants are poised to become catalysts for positive change in their respective fields. The study tour experience not only broadened their horizons but also equipped them with the tools and insights needed to navigate the complexities of today's interconnected world.