Impact of Strategic Orientation and Internal Environmental Management Factors on Environmental Performance Evidence From Automobile Sector of Pakistan

Abstract

Current study is going to examine the impact of strategic orientation as well as internal environmental management on environmental performance in the sector automobile industry of the Pakistan. Supply chain management plays the role of as a mediator between them. Institutional pressure taken as a moderator in the study. Researcher want to check the major factors that can affect the environmental performance. For this purpose, a survey questionnaire was used to collect the data from 480 employees working in automobile companies in Pakistan. After getting the responses SPSS and AMOS was used to analyzing the data. The outcome of the study reveals that there is positive association between strategic orientation and environmental performance. Supply chain management partially mediated between strategic orientation and environmental performance as well as between internal environmental management and environmental performance. All paths show the significant values. Institutional pressure was taken as moderator also contributes in the study and positively contributes among green supply chain management and environmental performance. Current study contributes in the context of literature as Pakistan is a developing country can overcome the environmental performance issues by dealing strategic orientation and internal environmental management. This study has practical implication for practitioners, future researchers, managers and for policy makers.

Keywords: Environmental performance, Strategic orientation, Green supply chain management, Institutional pressure, Automobile sector, Pakistan, Environmental Sustainability