Abstract:
The telecommunications service sector operates in a dynamic and uncertain global
environment, marked by dynamic competition and optimizing stakeholder concerns on
sustainable development. However, the emphasis of the competition is on quality of service
and affordability only. It is required to scale up this competition to agility, innovation,
corporate social responsibility (CSR) and the environmental management. These attributes
demonstrate a company’s sustainable approach in meeting technological, social and
environmental contribution in the corporate competition. The objective of this study is to
quantify the hypothetical relationship of agility, innovation and CSR in achieving competitive
advantage in the telecommunication service sector with the mediation of environmental
management. 650 responses were collected based on a survey questionnaire from the
employees of telecommunication service organizations operating in Pakistan and the data was
analyzed using partial least square structural equation modeling. By exploring the roles of
three key dynamic capabilities and their impact on environmental management, this study
contributes to the existing literature by illustrating how collaboration and mediation among
these capabilities foster competitive advantages.
