Determining the Relationship of Agility, Innovation and Corporate Social Responsibility on the Competitiveness in Telecommunication Service Sector

Abstract

The telecommunications service sector operates in a dynamic and uncertain global environment, marked by dynamic competition and optimizing stakeholder concerns on sustainable development. However, the emphasis of the competition is on quality of service and affordability only. It is required to scale up this competition to agility, innovation, corporate social responsibility (CSR) and the environmental management. These attributes demonstrate a company’s sustainable approach in meeting technological, social and environmental contribution in the corporate competition. The objective of this study is to quantify the hypothetical relationship of agility, innovation and CSR in achieving competitive advantage in the telecommunication service sector with the mediation of environmental management. 650 responses were collected based on a survey questionnaire from the employees of telecommunication service organizations operating in Pakistan and the data was analyzed using partial least square structural equation modeling. By exploring the roles of three key dynamic capabilities and their impact on environmental management, this study contributes to the existing literature by illustrating how collaboration and mediation among these capabilities foster competitive advantages.