Abstract:
Data on social media has always been a source of interest for businesses, government
organizations, and other agencies for various reasons. However, dealing with such a plethora of
data and its analysis for a particular purpose is not always easy. Therefore, we have customized
an Open-source intelligence (OSINT) tool (web application) to gather and analyze data from
publicly available sources (currently we are working only on Twitter) which can then be used for
the following two purposes:
Business Perspective: - In this era of digitalization, businesses are required to be advertised on
Social Media platforms. From the collected data, our tool can help businesses keep track of
market intelligence, customer intelligence, competitive analysis, and digital marketing and
management. This helps in identifying weaknesses, and planning strategically for the future and
thus ensures business growth.
Law Enforcement Agencies (LEA's) Perspective: - If an anti-state trend gets viral on social
media, it becomes very difficult for LEAs to trace back to the root originator of this trend. Our
customized tool will narrow down the possible suspects. It also provides deeper insights and
various visualizations of viral hashtags and trends.
