AI-Based Social Media Harvesting for Analysis

Abstract

Data on social media has always been a source of interest for businesses, government organizations, and other agencies for various reasons. However, dealing with such a plethora of data and its analysis for a particular purpose is not always easy. Therefore, we have customized an Open-source intelligence (OSINT) tool (web application) to gather and analyze data from publicly available sources (currently we are working only on Twitter) which can then be used for the following two purposes: Business Perspective: - In this era of digitalization, businesses are required to be advertised on Social Media platforms. From the collected data, our tool can help businesses keep track of market intelligence, customer intelligence, competitive analysis, and digital marketing and management. This helps in identifying weaknesses, and planning strategically for the future and thus ensures business growth. Law Enforcement Agencies (LEA's) Perspective: - If an anti-state trend gets viral on social media, it becomes very difficult for LEAs to trace back to the root originator of this trend. Our customized tool will narrow down the possible suspects. It also provides deeper insights and various visualizations of viral hashtags and trends.