Abstract:
The aim of this project was to identify branding strategies for Yingli solar to communicate its
past glory to its new and existing customers, as well as formulate a winning strategy to
introduce new and advance technologies in the market.
While Yingli as a state-owned Chinese enterprise has been a global leader in the industry but
it needs to re-enter the market with a unique strategy.
This report provides the fundament steps that we have taken to ensure our plan was well
executed along with its impact in market. It also helps to understand deep market dynamics
and competitive strategies. With detail analysis of above mentioned and the results, we will
be able to identify the growth strategies for Yingli and how it translates to market
expansion.
