IDENTIFYING THE FACTORS CONTRIBUTING TO CONSUMER CHURN RATE IS PAKISTAN’S CELLULAR INDUSTRY

dc.contributor.author	Tallal Yousaf, Muhammad
dc.date.accessioned	2020-12-18T10:22:09Z
dc.date.available	2020-12-18T10:22:09Z
dc.date.issued	2015
dc.identifier.uri	http://10.250.8.41:8080/xmlui/handle/123456789/18811
dc.description	Supervisor: Dr. Zeeshan Qader
dc.description.abstract	Telecommunication industry is the fastest growing industry in Pakistan. Overtime the industry has transformed and competition has increased. Cellular companies are spending more to acquire new customers and retain existing ones. Despite the efforts to retain existing customers, the rate at which customers are switching from one company to another has increased. This study investigates the factors and reasons which contribute to consumer churn in Pakistan’s telecommunication industry and recommends the measures to reduce customer attrition.	en_US
dc.description.sponsorship	Dr. Zeeshan Qader	en_US
dc.language.iso	en	en_US
dc.publisher	NUST Business School (NBS), NUST	en_US
dc.subject	Customer Churn, Attrition, Defection, Loyalty, Satisfaction	en_US
dc.title	IDENTIFYING THE FACTORS CONTRIBUTING TO CONSUMER CHURN RATE IS PAKISTAN’S CELLULAR INDUSTRY	en_US
dc.type	Thesis	en_US