Pepsi Co.’s flagship brand, Pepsi and its key competitor Coca Cola are the world’s leading cola drink brands, competing neck to neck for market share in every country and territory. Despite its acclaimed worldwide leadership, ...

This paper focuses on a state-owned enterprise (SOE) in Southeast Asia which utilizes an Enterprise Resource Planning (ERP) System to aid the restructuring and privatization process. It demonstrates that ERP systems ...

The presented industrial marketing report deals with the real time analysis of:  The Learning of how a new product is promoted and floated in the market  The merits of the said product for the customer vehicles  The ...

Brands play a critical role in a firm's marketing strategy. A coherent brand analysis is a key component of the firm's overall l marketing strategy as it provides a framework to leverage strong brands into other ...

Travel and tourism industry is an important economic activity globally. This is one of the largest world industries with a high global economic contribution. This industry is highly competitive and because of the direct ...

In actual processes of business transformation the managerial transformation has a critical role from the standpoint of enterprise internal organizational potentials. Its primary task is to create managerial competences ...

In a market cluttered with brands of every color, size and shape, being heard requires far more effort than designing catchy logo and a musical mantra. Branding in today’s world is an art and a science at the same time. ...

The following report has been produced on two of the biggest players in the Pakistan tobacco industry, namely, LTC and PTC and their impact on the economy. The tobacco industry has also been reviewed in this regard to draw ...