HELLI SMART HELMET: Market Research | Business Plan | ‘Go to’ Commercialization Strategy Group Members:

Abstract

HELLI, smart helmet is a product of Lets Innovate, a tech empowered startup currently housed in National Incubation Center. This two years old product based startup that is still young in the corporate world has managed to gain success with its previously released products and now with HELLI, it aims to revolutionize the transport sector of Pakistan by offering the kind of product that would enhance road safety for motorbikes and bicycle users. In the past two years, the team of Lets Innovate has worked rigorously on the technical side of the product. Now, since the product is in the testing phase and is soon to enter the mass manufacturing phase, the team has shifted its focus towards other aspects as well that are critical for HELLI’s success. Through market research, the team aims to get better understanding of its market size and through business plan, it aims to attract new investors so that commercialization activities can be carried out smoothly and the company can capitalize on its first mover advantage. The small team of Lets Innovate that has strong technical background needed the help of business graduates who could assist them with the aforementioned activities, so we picked HELLI as our final year project.