THE MILLENNIUM TIME BOMB: HOW TO LEVERAGE THE INTERNET TO SHORTEN THE SALES CYCLE?

dc.contributor.author	LATIF, NAJAM
dc.date.accessioned	2020-12-21T06:01:53Z
dc.date.available	2020-12-21T06:01:53Z
dc.date.issued	2002
dc.identifier.uri	http://10.250.8.41:8080/xmlui/handle/123456789/18901
dc.description
dc.description.abstract	The thesis report explores four main different aspects that need to be considered in order to leverage the internet to shorten the sales cycle: 1. Understanding the buying process of target audience as a new method for sales prospecting. 2. Developing a method for implementing an internet marketing strategy that maps to effective campaigns. 3. Focusing the message to the audience to increase conversion on the web site. 4. Tracking, analyzing and improving campaigns and measuring against sales pipeline return on investment (ROI).	en_US
dc.language.iso	en	en_US
dc.publisher	NUST Business School (NBS), NUST	en_US
dc.subject	Marketing -Marketing Strategy	en_US
dc.title	THE MILLENNIUM TIME BOMB: HOW TO LEVERAGE THE INTERNET TO SHORTEN THE SALES CYCLE?	en_US
dc.type	Thesis	en_US