INTERNET MARKETING STARTEGIES FOR PAKISTANI & INTERNATIONAL BUSINESSES

Abstract

It's a brave new world out there. Computers, Internet, e-mail, and all those dot.com commercials are dominating the Super Bowl. All the big corporations and businesses in the world are making their presence online and following very affective marketing strategies on Internet. Internet marketing is the application of a broad range of information technologies for Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation, and positioning strategies. More efficiently planning and executing the conception, distribution, promotion and pricing of goods, services, and ideas. In order to succeed, you must develop and implement a strategic plan that includes all of the following: •A great product •A website specifically designed to sell •A killer marketing strategy Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal. The most common misconception that people has is that web sites are their end all internet marketing strategy. On the contrary a web site is merely a part of the whole marketing strategy. Proper planning and development of Internet marketing strategy is a vital ingredient in order to make your online business a successful one. There are components to guide you in coming up with your marketing strategy and these are as follows: the product, Web site and an effective marketing strategy. Each of these components must be developed into its fullest potential. The Internet has increased the power of buyers and suppliers. It has also changed the way electronic data interchange is used to establish structural relationships between suppliers and buyers. The major business models used by online intermediaries can be categorized as content sponsorship, direct selling, infomediary, or intermediary. Usually a six step e-marketing plan is being followed to gain success in the cyber world marketing. In international business scenario the leading companies, which are famous for their e marketing, are Dell, Amazon, and Peapod who had achieved greter efficiencies in their businesses and are worth mentioning. While in Pakistani scenario the emerging businesses are of jafferjees, liberty books, airblue and Pakistan international airlines. They had some achievements while operating in Pakistani environment. A proposed emarketing plan based on six step e-marketing plan in also being recommended for frontier cable industry, which operates in business-to-business transactions. INTERNET MARK