Pakistan being a developing economy and a low per capita income more efficiency needs
to be obtained in our processed through the application of technology. Our agriculture is
similar and where technology is developed for crop farming to improve production the
livestock section still lacks in the sense that it has not reached its true potential. Our
product aims at solving the problem of a slow growth rate of buffalos, which affects the
production of milk and meat.
The industry is analyzed to see how successful our product would be. Analyzing the
industry includes setting the target market, PESTL analysis and Porters five forces. After
analyzing the industry a business model is developed which includes customer segment,
customer relationship, Value proposition, key partners, key activities, key resources,
revenues and costs.
