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The effects of TV advertisements for low involvement products on consumer purchase
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| dc.contributor.author | Qamar, Fatima | |
| dc.date.accessioned | 2021-09-08T12:00:56Z | |
| dc.date.available | 2021-09-08T12:00:56Z | |
| dc.date.issued | 2007 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/25890 | |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS), NUST | en_US |
| dc.subject | MBA | en_US |
| dc.title | The effects of TV advertisements for low involvement products on consumer purchase | en_US |
| dc.type | Thesis | en_US |
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MS [95]