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The Effect of brand personality in purchase decision making of vehicle in working women of urban Pakistan
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| dc.contributor.author | Swati, Zara Tariq | |
| dc.date.accessioned | 2023-02-08T04:49:15Z | |
| dc.date.available | 2023-02-08T04:49:15Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/32351 | |
| dc.description | Supervisor: Dr. Faisal Asghar | |
| dc.description.sponsorship | Dr. Faisal Asghar | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS), NUST | en_US |
| dc.title | The Effect of brand personality in purchase decision making of vehicle in working women of urban Pakistan | en_US |
| dc.type | Thesis | en_US |
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MS [95]