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MBA
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Recent Submissions
The Rise of Pester Power, and its Importance for Marketers in Pakistan
Toor, Nabil Ikram
(
NUST Business School,(NBS)
,
2013
)
Inability of Pakistan Islamic Banks to Manage Liquidity Risk
Muhammad, Bilal
(
NUST Business School,(NBS)
,
2014
)
Business Project 1 Marketing Stategy and Plan for the SquarePeg
Zunaira, Nasir
(
NUST Business School (NBS),NUST
,
2021
)
Business Project II Financial Inclusion in Pakistan through Digital Banking
Haroon, Fareed
(
NUST Business School (NBS),NUST
,
2022
)
ISLAMIC BANKING: AWARENESS LEVEL IN GENERAL PUBLIC & RATIONAL BEHIND ITS FAILURE IN PAKISTAN
Javaria, Ashraf
(
NUST Business School (NBS),NUST
,
2014
)
Institutional investor monitoring and firm performance
Haseeb Munir, Malik
(
NUST Business School (NBS),NUST7
,
2018
)
Ecommerce Website for Selling Gifts
Sadaf, Malik
(
NUST Business School (NBS),NUST
,
2018
)
HR'S ROLE IN ACQUISITION: HR' S ROLE IN ACQUISITION: A CASE STUDY OF INTERNATIONAL TURNKEY SYSTEMS-KUWAIT
KHALID, BENISH
(
NUST Business School (NBS), NUST
,
2014
)
Studying the Trend of Social Media Facilitating Psychographic Segmentation Analysis for FMCG Sector in Pakistan
Nawaz., Khurram
(
NUST Business School (NBS),NUST
,
2013
)
Preparedness of Pakistani Businesses in Handle Global Supply Chain Challenges
Yousafzai., Naila
(
NUST Business School (NBS),NUST
,
2014
)
Effect of Ownership Structure on Firm Performance
Dar, Maliha Asad
(
NUST Business School (NBS),NUST
,
2013
)
Analysis of Strategic HRM Function in a Large Public Sector Firm
Hazir, Sikander
(
NUST Business School (NBS),NUST
,
2015
)
FDI in Telecommunication Sector of Pakistan
Sultan, Quasir
(
NUST Business School (NBS),NUST
,
2013
)
To Study effect of Emotional Appeal on Consumer Behavior in CSD (Carbonated Soft Drink) Advertisements and its Comparison with Humor Appeal
Ashok., Marvi
(
NUST Business School (NBS),NUST
,
2015
)
Inventory management practices in small and medium enterprises (SMEs) in Pakistan
Yusuf., Maria Zainab Osman
(
NUST Business School (NBS),NUST
,
2014
)
Determinants of Capital Structure and Their Impact: A Case of Non-Financial Firms Listed on Karachi Stock Exchange (2007 - 2012)
Naz., Farah
(
NUST Business School (NBS),NUST
,
2014
)
The Change Management in Public sector : A Case Study of NBP
Yaseen., Muhammad
(
NUST Business School (NBS),NUST
,
2014
)
Revamping the Care trouble resolution process at Nokia
Khan, Sajid Ali
(
NUST Business School (NBS),NUST
,
2016
)
Marketing Plan of Carnet for Telenor Pakistan
Malik, Muhammad Umar
(
NUST Business School (NBS),NUST
,
2014
)
The Impact of Foreign Institutional Ownership on Investment Efficiency
Sohail., Marvi
(
NUST Business School (NBS),NUST
,
2018
)
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Author
Abbasi, Shiraz Ahmad (2)
Abad., Kanwal (1)
Abbas, Abdullah (1)
ABBAS, ANAM (1)
Abbas., Ayesha (1)
Abbas., Mariam (1)
Abbasi, Majid Altaf (1)
Afridi., Faisal (1)
Aftab, Javeria . (1)
Aftab., Faisal (1)
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Subject
Green marketing strategy, innovation, promotion and sustainability, Manufacturing Sector (1)
Place Branding, City Branding, Competitive Identity, City Brand Hexagon, Country of Origin effect, Heritage Branding, Iconic City Branding, Integrated Branding, Strategic Place Marketing, Government Policy, Urban Design and Planning, Tourism (1)
Supply chain, Bullwhip effect, demand fluctuations, replenishment, lead time (1)
... View More
Date Issued
2020 - 2023 (6)
2010 - 2019 (327)
Has File(s)
Yes (332)
No (1)
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