• Digital Leadership and Business Model Innovation: A Case Study of Digital Transformation of the Textile Industry 

  Malik, Mehreen (NUST Business School (NBS)NUST, 2024)

  In this digital era, firms are pioneering new technologies to transform their operations for digital transformation as this disruptive technological change is affecting every organization's processes. Therefore, this ...
• Exploring Paradoxical Leadership in Firms: An Evidence from Pakistan. 

  Batool, Uzma (NUST Business School (NBS) NUST, 2024)

  Despite of burgeoning attention the paradox theory of leadership has gained; our understanding of how paradoxical leaders deal with paradoxes remains limited. Research has increasingly labeled paradoxes and paradoxical ...
• Impact of Financial Reporting Quality on Investment Efficiency around the Globe: The Role of Investor Protection, Financial Constraints and Risk-Taking 

  Khan, Muhammad Azhar (NUST Business School (NBS)NUST, 2024)

  This study examines the financial reporting quality (FRQ) and investment efficiency. It addresses the research gap concerning the exploration of FRQ-investment efficiency relationship across developed, emerging, frontier, ...
• Exploring Emergent Leadership in Work Teams: An Evidence from Pakistan 

  Tabassum, Marya (NUST Business School (NBS) NUST, 2024)

  The goal of this study is to look at how contextual factors influence the emergence of leaders in horizontal organizational structures. Understanding the dynamics of emergent leadership is becoming increasingly important ...
• POLITICAL CO-BRAND IMAGE & POSITIONING – A MIXED METHOD STUDY 

  Shahid, Maria Naureen (NUST Business School (NBS), NUST, 2023)

  While co-branding is an inherent feature of contemporary politics, designing, developing, and evaluating the combined potential of image and positioning of a political co-brand is still a challenge for candidates, ...
• The Rise of Pester Power, and its Importance for Marketers in Pakistan 

  Toor, Nabil Ikram (NUST Business School,(NBS), 2013)
• Inability of Pakistan Islamic Banks to Manage Liquidity Risk 

  Muhammad, Bilal (NUST Business School,(NBS), 2014)
• Business Project 1 Marketing Stategy and Plan for the SquarePeg 

  Zunaira, Nasir (NUST Business School (NBS),NUST, 2021)
• Business Project II Financial Inclusion in Pakistan through Digital Banking 

  Haroon, Fareed (NUST Business School (NBS),NUST, 2022)
• ISLAMIC BANKING: AWARENESS LEVEL IN GENERAL PUBLIC & RATIONAL BEHIND ITS FAILURE IN PAKISTAN 

  Javaria, Ashraf (NUST Business School (NBS),NUST, 2014)
• Institutional investor monitoring and firm performance 

  Haseeb Munir, Malik (NUST Business School (NBS),NUST7, 2018)
• Ecommerce Website for Selling Gifts 

  Sadaf, Malik (NUST Business School (NBS),NUST, 2018)
• HR'S ROLE IN ACQUISITION: HR' S ROLE IN ACQUISITION: A CASE STUDY OF INTERNATIONAL TURNKEY SYSTEMS-KUWAIT 

  KHALID, BENISH (NUST Business School (NBS), NUST, 2014)
• Studying the Trend of Social Media Facilitating Psychographic Segmentation Analysis for FMCG Sector in Pakistan 

  Nawaz., Khurram (NUST Business School (NBS),NUST, 2013)
• Preparedness of Pakistani Businesses in Handle Global Supply Chain Challenges 

  Yousafzai., Naila (NUST Business School (NBS),NUST, 2014)
• Effect of Ownership Structure on Firm Performance 

  Dar, Maliha Asad (NUST Business School (NBS),NUST, 2013)
• Analysis of Strategic HRM Function in a Large Public Sector Firm 

  Hazir, Sikander (NUST Business School (NBS),NUST, 2015)
• FDI in Telecommunication Sector of Pakistan 

  Sultan, Quasir (NUST Business School (NBS),NUST, 2013)
• To Study effect of Emotional Appeal on Consumer Behavior in CSD (Carbonated Soft Drink) Advertisements and its Comparison with Humor Appeal 

  Ashok., Marvi (NUST Business School (NBS),NUST, 2015)
• Inventory management practices in small and medium enterprises (SMEs) in Pakistan 

  Yusuf., Maria Zainab Osman (NUST Business School (NBS),NUST, 2014)

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