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The Consumer Evaluation of Brand Extension: A Perspective of Multinational vs Local Players "Pepsi Co. vs. Gourmet"
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| dc.contributor.author | Khan, Hamza Wazir | |
| dc.date.accessioned | 2023-05-08T06:35:00Z | |
| dc.date.available | 2023-05-08T06:35:00Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | CL-T-2333 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/32965 | |
| dc.description.sponsorship | Bilal Chauhan | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS) | en_US |
| dc.title | The Consumer Evaluation of Brand Extension: A Perspective of Multinational vs Local Players "Pepsi Co. vs. Gourmet" | en_US |
| dc.type | Thesis | en_US |
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MBA [333]