Crayons for Creativity - Campaign

Abstract

This thesis is a study of art education and fostering creativity in children. The aim is to show how the 4C’s model of 21st century learning can be incorporated in teaching art and how this can lead to developing the cognitive abilities of the children along with helping in mapping out their developmental trajectory. In the research conducted for this campaign the entire execution attempts to advocate the importance of art in the current educational structure of the society. The thesis is divided into three parts. The first part looks at the theoretical fieldwork necessary for background analysis which helped in laying down the foundation for execution. The second part presents the analysis and the brief of the campaign. The campaign brief helped in directing the art style and other variables associated with the campaign. The final part of the campaign analyzed the result and helped in understanding the perception of the audience towards arts and art education. This will help in further improving the initiative and approaching the audience through more influential messages about art education.