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Browsing BS by Issue Date

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Now showing items 1-20 of 62

Rebranding of Pakistan Electronics & Music, Islamabad

Murtaza, Bilal (S3H - NUST,, 2011)
Discordia (fiction film)

Arfa Saleem; Fizza Jamal (S3H-NUST, 2014)
Thesis Documentary Women empowerment response to gender based violence

Sabahat, Amna; Amjad, Hira; Saba, Zainab (S3H-NUST, 2014)
Sarfaraz Bhai

Rabiah Khalid; Ridah Illahi; Syed Saboor Shah (S3H-NUST, 2015)
Fankaar (thesis documentary)

Jasim Ejaz; Rahat Abbasi; Kashaf Rehman (S3H-NUST, 2015)
CELEBRITY OR NOT: IMPACT OF ADVERTISEMENT ENDORSEMENTS ON BRAND PREFERENCES FOR COSMETIC PRODUCTS

Abbas, Anam (S3H - NUST,, 2015)

This paper examines the impact of celebrity endorsement and non-celebrity endorsement on the brand preference of cosmetic products among the young consumers. As every brand is using promotional advertisements to gain the ...
Relationship of Communication Apprehension and Communication Preferences Amongst Students of NUST

Arshad, Afifa; Zafar, Sundus (S3H - NUST,, 2015)

The aim of this research was to study how the degree of communication apprehension (CA) in Pakistani university students affects their choice of usage of face-to-face (FTF) communication or computer mediated communication ...
MARRIAGE AND DIVORCE RIGHTS OF WOMEN: AN AWARENESS STUDY

MALIK, HADIA; HAROON, IZA; ABID, SABA (S3H - NUST,, 2015)

Islam has distinct rights for all different aspects of life. These rights also guide the sacred bond of Nikkah and divorce to provide justice to both the parties. This research is a study of public awareness about the issue ...
ROLE OF ADVERTISNG APPEALS IN ANIMATED ADVERTISEMENTS AND THEIR EFFECT ON BRAND RECOGNITION IN CHILDREN

Munawar, Komal (S3H - NUST,, 2015)

The paper “Role of advertising appeals in animated advertisements and their effect on brand recognition in children” aims to explore the major advertising appeals used by advertisers to target a huge market of child consumers ...
INTIMACY IN PAKISTANI DRAMAS; A QUANTITATIVE ANALYSIS

Talat, Laraib; Saeed, Tania; Hassan, Tehreem (S3H - NUST,, 2015)

This work was conducted to investigate the portrayal of couples on Pakistani prime time drama serials. This study is a quantitative content analysis of prime time Pakistani drama serials. Ten episodes each of four drama ...
PORTRAYAL OF MOTHERHOOD IN PRIME TIME DRAMAS: ANALYSIS OF THE PERSONAL IDENTITY OF MOTHERS

Salman, Farheen; Baluch, Maleeha; Ahmad, Raghad (S3H - NUST,, 2015)

This research aims to discover the portrayal of motherhood in Pakistani dramas and how the portrayal effects the perception of personal identity of mothers who watch these drams regularly. In Pakistan media is new and ...
INTERNET MARKETING COMMUNICATION IN PAKISTANI TECH STARTUPS: AN EXPLORATORY STUDY

Nasir, Marium; Khattak, Nihal Farid (S3H - NUST,, 2015)

Startups are at their boom in current Pakistani economy. Among the several factors that define their success, one is the way they market their services and products to audience. The purpose of this research was to understand ...
EFFECTS OF FACEBOOK USAGE ON SELF-ESTEEM OF INDIVIDUALS

Kousar, Seemab (S3H - NUST,, 2015)

Facebook has become a global communication platform for individuals around the world. The controlled environment allows users to form identities that present the positive and selective part of self, and form a distinctive ...
A Study on the Acceptance of Stereotypical Gender Role Portrayals in Television Advertisements by the Pakistani Youth

Zehra, Eilaf; Malik, Noormah (S3H - NUST,, 2015)

The basic aim of advertising is to promote a particular brand or a product, increase awareness and purchase action. Yet, advertising may also have a huge impact on the values, attitudes and behaviors of consumers. Gender ...
US TV SHOWS AND CULTURAL IDENTITY OF PAKSTANI YOUTH

Mazhar, Amina (S3H - NUST,, 2015)

The purpose of this study is to determine the impact of consumption of US TV shows on the cultural identity of the youth in Pakistan. The research method was quantitative and included a survey questionnaire which was ...
PERIPHERAL CUES & PARENTAL CONTROL: A STUDY ON THE EFFECTS OF PURCHASING REQUESTS MADE BY CHILDREN

Farooq, Azka; Akhtar, Rabia Anam (S3H - NUST,, 2015)

Children are the major consumers of the junk food these days and they get attracted towards the peripheral cues in food advertisements. Keeping this in mind the present study focuses on the effects of the peripheral cues ...
Contrasting Beliefs and Behaviors in Dowry Exchange: A Communication Perspective

Amjad, Rafi Imran; Yousaf, Hammad; Shabbir, Waqas (S3H - NUST,, 2015)

Dowry is an important and considerably significant aspect of Pakistani marriages. Being a cultural taboo, people generally believe that dowry is not a topic people can discuss openly. Due to this, there are a lot of ...
Chronicles of a Cyber Criminal (Documentary Film)

Amna Sohail & Noor Un Nisa Shaikh (S3H-NUST, 2015)
The city of fountains, roses and pine trees Islamabad blues: the case study

Unknown author (S3H-NUST, 2015)
The OBL Raid: A Comparative Analysis of Counterterrorism News Framing in a Pakistani and a US Elite Newspaper

Muhammad Fahad Humayun; Fahad Khan and Syed Kamal (S3H-NUST, 2016)

This study analyzed the news coverage of Osama bin Laden’s killing to look at the framing of counterterrorism news in the US and Pakistan. The news coverage of one elite newspaper from each country – DAWN and The New ...

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