Browsing BS by Title

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  • THE BEREAVED 
    Abbas, Hassan; Sohaib, Mohammad; Abdullah, Muhammad (S3H - NUST,, 2017)
    To humanize the stories of thousands who have died in the terror attacks which have gripped the whole country for the past decade, it is necessary to tell their stories in an impressionistic form so that people know what ...
  • The Card Company Advertising Campaign 
    Suhail, Maryam; Anique, Maryam; Abbasi, Saleha (S3H-NUST, 2018)
    This thesis is an advertising campaign for The Card Company, a company based in Lahore which designs and prints cards based on Pakistani humor and local puns. The company was founded by a group of artists who wanted to ...
  • CELEBRITY OR NOT: IMPACT OF ADVERTISEMENT ENDORSEMENTS ON BRAND PREFERENCES FOR COSMETIC PRODUCTS 
    Abbas, Anam (S3H - NUST,, 2015)
    This paper examines the impact of celebrity endorsement and non-celebrity endorsement on the brand preference of cosmetic products among the young consumers. As every brand is using promotional advertisements to gain the ...
  • Chronicles of a Cyber Criminal (Documentary Film) 
    Amna Sohail & Noor Un Nisa Shaikh (S3H-NUST, 2015)
  • The city of fountains, roses and pine trees Islamabad blues: the case study 
    Unknown author (S3H-NUST, 2015)
  • Climate Change News Coverage: How Pakistani Newspapers Covered the Conference of Parties 
    Ali, Syed Mohsin; Khan, Asher Ahmed (S3H - NUST,, 2016)
    Climate change is one of the most pressing challenges facing the world in general and Pakistan in particular. Climate-induced extreme events, including floods, heatwaves, and unpredictable rainfall, have affected the lives ...
  • COACHES‘ COMMUNICATION: DEVELOPING LIFE SKILLS IN SPECIAL ATHLETES 
    Tahir, Menahil; Hasan, Ramsha; Malik, Sana (S3H - NUST,, 2017)
    Research has shown how involvement in sports can lead to the development of a variety of life skills in an individual. The purpose of this study was to examine the techniques used by Special Olympics Pakistan coaches during ...
  • Contrasting Beliefs and Behaviors in Dowry Exchange: A Communication Perspective 
    Amjad, Rafi Imran; Yousaf, Hammad; Shabbir, Waqas (S3H - NUST,, 2015)
    Dowry is an important and considerably significant aspect of Pakistani marriages. Being a cultural taboo, people generally believe that dowry is not a topic people can discuss openly. Due to this, there are a lot of ...
  • Crayons for Creativity - Campaign 
    Zafar, Sheher Bano; Ejaz, Mahnoor (S3H - NUST,, 2017)
    This thesis is a study of art education and fostering creativity in children. The aim is to show how the 4C’s model of 21st century learning can be incorporated in teaching art and how this can lead to developing the ...
  • CRISIS AND COMMUNICATION NESTLÉ FRUITA VITALS CASE STUDY 
    Hashmi, Muhammad Zain; Arjumand, Ruquia (S3H - NUST,, 2016)
    With rapid technological advancements in the world today, social media has become one of the greatest tools for the present generation. Consumers have the ability, capacity and strength to project their voice and opinions ...
  • CROSS-BORDER INFILTRATION & TERRORISM: ANALYSIS OF PAKISTANI TALK SHOWS CONCERNING INDIA-PAKISTAN RELATIONSHIP 
    Abid, Sana; Turk, Zari (S3H - NUST,, 2016)
    This research is a content analysis of Pakistani current affairs talk shows regarding India- Pakistan relationship. The capture of Indian spy Kulbhushan Yadav caught by Pakistani authorities has been used as the incident ...
  • Cultural Cross-roads: Preserving the Classic Volkswagen in Pakistan 
    Aleena Shaikh; Manahil Shafiq; Neha Gilani; Remsha Mehmood (National University of Sciences and Technology, 2019)
    As the world’s largest automobile producer, Volkswagen’s global presence is significant yet it’s market visibility in Pakistan has dwindled since the 1970s due to the increase in foreign import taxes and lack of local ...
  • Dental Care for Elders 
    NAQVI, SYED KUMAIL HAIDER; SAJJAD, ABDUL MONUM; KHATTAK, ZAVIYAR; MANSOOR, SHOAIB (S3H-School of Social Sciences and Humanities NUST Islamabad., 2018)
    Firstly, we want to thank Allah Almighty for all the blessings that He has bestowed on us and enabled us to work on this project. Secondly, we want to thank Ms. Joveria Hassan for guiding us throughout this project ...
  • Discordia (fiction film) 
    Arfa Saleem; Fizza Jamal (S3H-NUST, 2014)
  • EFFECTS OF FACEBOOK USAGE ON SELF-ESTEEM OF INDIVIDUALS 
    Kousar, Seemab (S3H - NUST,, 2015)
    Facebook has become a global communication platform for individuals around the world. The controlled environment allows users to form identities that present the positive and selective part of self, and form a distinctive ...
  • Facing the music: Pakistan’s pop-music journey: Tracing the shifting trends in Pakistan's pop-music industry over the last three decades 
    Maryam Iqbal, Roha Nadeem, Minahil Malik (S3H-NUST, 2019)
    Pakistan's popular music industry has remained a colossal source of entertainment for the nation's music-loving population. However, as the dawn of the technological age transformed the manner in which local music was ...
  • Fankaar (thesis documentary) 
    Jasim Ejaz; Rahat Abbasi; Kashaf Rehman (S3H-NUST, 2015)
  • For the love of reading 
    Bashir, Kirin; Aziz, Amna; Sheraz, Summan (S3H-NUST, 2018)
  • Fund My Education: An Advertising Campaign 
    Aniqa Khan; Mishaal Afzal; Syeda Aqsa Jilani (National University of Science and Technology, 2019)
    Fund my education (FME) is a non-profit organization in Islamabad, aiming to facilitate students facing problems that may hinder their access to education. By providing different kind of services, e.g. financial or ...
  • H2o 
    Ahsen Kazmi; Mohsin Ejaz (S3H-NUST, 2017)

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