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EFFECT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE AND CUSTOMER RETENTION
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| dc.contributor.author | Tiwana., Areej Anwar | |
| dc.date.accessioned | 2023-05-25T06:52:41Z | |
| dc.date.available | 2023-05-25T06:52:41Z | |
| dc.date.issued | 2014 | |
| dc.identifier.other | CL-T-2463 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/33533 | |
| dc.description.sponsorship | Fatima Zaheer Nasir | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS) | en_US |
| dc.title | EFFECT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE AND CUSTOMER RETENTION | en_US |
| dc.type | Thesis | en_US |
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MBA [333]