US TV SHOWS AND CULTURAL IDENTITY OF PAKSTANI YOUTH

dc.contributor.author	Mazhar, Amina
dc.date.accessioned	2020-10-22T11:07:09Z
dc.date.available	2020-10-22T11:07:09Z
dc.date.issued	2015
dc.identifier.uri	http://10.250.8.41:8080/xmlui/handle/123456789/3467
dc.description	Supervisor: Dr. Najma Sadiq	en_US
dc.description.abstract	The purpose of this study is to determine the impact of consumption of US TV shows on the cultural identity of the youth in Pakistan. The research method was quantitative and included a survey questionnaire which was designed to investigate the impact of consumption rate of US TV shows on the Pakistani youth’s cultural identity. The results indicated that there is no substantial impact of the consumption of US TV shows on the Pakistani youth’s cultural identity. The research concluded that majority of the respondents view these US TV shows for entertainment and filter out information which is not in line with their cultural values.	en_US
dc.publisher	S3H - NUST,	en_US
dc.subject	TV SHOWS, CULTURAL IDENTITY, PAKSTANI YOUTH, Mass Communication	en_US
dc.title	US TV SHOWS AND CULTURAL IDENTITY OF PAKSTANI YOUTH	en_US
dc.type	Thesis	en_US