Putting Brand Loyalty to the Test Through Blind Taste Testing: A Research on Heinz and Knorr

Abstract

The determination of this study, consequently, is to inspect the effect of the connection between perceptual and preferential assessments in light of branding data done through taste test judgment as it advances from the blind to the non blind test. Keeping some factors constant for both the products under consideration, the tests aimed to conclude if consumers leaned towards the brand image or the attributes of the product itself.