DECIPHERING THE MILLENNIAL GENERATION: HOW THEY PERCEIVE HR PRACTICES IN PUBLIC BANK OF PAKISTAN

Abstract

Managing people in the workplace has always been tricky and complex. With the emergence of new generation with different beliefs, values and attitudes, managing human capital has become more complicated. Generational research has been able to get a lot of attention as multiple generations are working side by side for the first time however it is unclear how these different generations interact with each other and how it effects the workplace. Therefore, aim of this research is to present the current literature on generational research and to identify challenges faced by millennials in Pakistan, to see whether HR practices in public bank are designed keeping in mind this generation. For this purpose, qualitative single case study research is carried out by conducting 13 semi structured interviews from millennials, generation X and HR managers. These interviews were recorded, transcribed and analyzed after getting permission from the participants. By focusing on multiple perspectives in the workplace, this study adds to the body of literature by diversifying the range of perspectives available. The number of millennial workers will be on the rise in the coming years hence this study will help organizations and managers to understand millennials and design HR practices keeping in mind the generations preferences so that millennials can be satisfied and retained in the organization. The study concluded that public bank in Pakistan has been unable to design HR practices according to millennial perceptions whereas organizations worldwide are rapidly changing to indulge this generation. It then discusses the reasons as to why this is happening and why millennials keep working for these banks in Pakistan’s context.