Abstract:
The objective of every business is to make profits and as the global market evolves into an increasingly
competitive marketplace, profits are increasingly difficult to make. Businesses must concentrate on
finding new options and new streams for earning money, making revenue and profits for the
shareholders.
Due to the growth in Data usage and awareness of people towards the usage of social media , the market
is moving towards data ( 3g/4g ) and SMS / call means of communication are somewhat becoming legacy
, as a result of this Telecom companies need to evolve and find a new avenue or dimension of growth and
profits , which is contextualization which goes by contextualized offer and advertisement pushing to
customers on the bases of their historical preferences. Telenor currently has 44million customers as per
the stats from Aug 2019 and Telenor earned revenue of approximately 150 Billion PKR in 2018.1i
This project’s aim is to focus on new avenue of growth for Telco’s specifically Telenor Pakistan. Due to
extensive data growth and public awareness there is a huge potential in this area as the revenue which
can be earned from this side is business can contribute to a minimum of up to 5% add- on to currently
earned revenue. Moreover, the companies which are using Telco medium for promoting their products
can be charged as well or they an also work on revenue sharing mode.
