Abstract:
Social media forums like Facebook, LinkedIn and twitter has brought revolution in the world of
technology. These medias tends to connect people together especially in businesses. These can
be used widely for sharing information with their customers about their products. Through
twitter, people are now engaged in dealing with their business partners more conveniently. The
present study enables us to inspect the impact of on line community Toyota motors and their
engagements with communities. First Tweets have been analyzed, which are collected from
Twitter and their pattern of engagements with their respective company. Secondly, we have
studied how different types of engagements would effect on customer sentiments. The composite
analysis came out with the outcomes that, the length, level, and attitude of retailers’ engagement
with the users of social media, have greater influence on their sentiments. Further our study,
recommended some applied implications.
