Effect of User engagement in Toyota Motors using social media analytics

Abstract

Social media forums like Facebook, LinkedIn and twitter has brought revolution in the world of technology. These medias tends to connect people together especially in businesses. These can be used widely for sharing information with their customers about their products. Through twitter, people are now engaged in dealing with their business partners more conveniently. The present study enables us to inspect the impact of on line community Toyota motors and their engagements with communities. First Tweets have been analyzed, which are collected from Twitter and their pattern of engagements with their respective company. Secondly, we have studied how different types of engagements would effect on customer sentiments. The composite analysis came out with the outcomes that, the length, level, and attitude of retailers’ engagement with the users of social media, have greater influence on their sentiments. Further our study, recommended some applied implications.