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To Study Effect of Humor Appeal on Consumer Buying Behavior in CSD (Carbonated Soft Drink) Advertisements and Its Comparison with Emotional Appeal
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| dc.contributor.author | Kazim, Saad | |
| dc.date.accessioned | 2023-08-08T10:04:16Z | |
| dc.date.available | 2023-08-08T10:04:16Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | 62895 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/35828 | |
| dc.description | Supervisor: Bilal Ahmed Chohan | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS), NUST | en_US |
| dc.title | To Study Effect of Humor Appeal on Consumer Buying Behavior in CSD (Carbonated Soft Drink) Advertisements and Its Comparison with Emotional Appeal | en_US |
| dc.type | Thesis | en_US |
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MBA [333]