Abstract:
This business project was undertaken as part of NBS initiative to internationalize the EMBA
program by giving exposure to EMBA aspirants to comparative MBA programs internationally and
providing them insight into world class industrial facilities to see the principles being taught to
them academically in action. For this purpose, after much delay due to COVID-19 this trip was
organized with collaboration of Yasar university and Pinar industrial group in Izmir Turkey.
The five-day trip included academic lectures and interactive sessions about various aspects of
management sciences and a visit to Pinar’s industries where all steps of the supply chain and
production of dairy products were highlighted.
As part of this project, I have selected Olper’s a dairy brand of FrieslandCampina Engro Pakistan
Limited (previously known as Engro Foods Ltd) to do comparative analysis with PINAR.
The report will go over the educational and industrial learning experiences in Tukey and how it
helped in the comparative analysis of a Pakistani industrial brand with an international brand.
