International Business Report

Abstract

This business project was undertaken as part of NBS initiative to internationalize the EMBA program by giving exposure to EMBA aspirants to comparative MBA programs internationally and providing them insight into world class industrial facilities to see the principles being taught to them academically in action. For this purpose, after much delay due to COVID-19 this trip was organized with collaboration of Yasar university and Pinar industrial group in Izmir Turkey. The five-day trip included academic lectures and interactive sessions about various aspects of management sciences and a visit to Pinar’s industries where all steps of the supply chain and production of dairy products were highlighted. As part of this project, I have selected Olper’s a dairy brand of FrieslandCampina Engro Pakistan Limited (previously known as Engro Foods Ltd) to do comparative analysis with PINAR. The report will go over the educational and industrial learning experiences in Tukey and how it helped in the comparative analysis of a Pakistani industrial brand with an international brand.