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Impact of Traditional vs Social Media Marketing on Consumer Perception and Buying Behavior in Apparel Industry of Pakistan
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| dc.contributor.author | Nadeem, Sabina | |
| dc.date.accessioned | 2023-09-06T07:54:44Z | |
| dc.date.available | 2023-09-06T07:54:44Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/38292 | |
| dc.description | Supervisor: Fatima Z. Nasir | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS), NUST | en_US |
| dc.title | Impact of Traditional vs Social Media Marketing on Consumer Perception and Buying Behavior in Apparel Industry of Pakistan | en_US |
| dc.type | Thesis | en_US |
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MBA [333]