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Marketing to the bottom of the pyramid Selling to the poor vs. Selling out the Poor
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| dc.contributor.author | Zia., Munazza | |
| dc.date.accessioned | 2023-09-11T06:47:41Z | |
| dc.date.available | 2023-09-11T06:47:41Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/38479 | |
| dc.description | Supervisor: Mr. Abid R. Khawja | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS),NUST | en_US |
| dc.title | Marketing to the bottom of the pyramid Selling to the poor vs. Selling out the Poor | en_US |
| dc.type | Thesis | en_US |
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MBA [333]