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Impact of Word of Mouth on Consumer Brand Purchase Probability in Restaurant Industry
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| dc.contributor.author | Azam, Bushra | |
| dc.date.accessioned | 2023-09-12T06:23:48Z | |
| dc.date.available | 2023-09-12T06:23:48Z | |
| dc.date.issued | 2014 | |
| dc.identifier.other | 75012 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/38531 | |
| dc.description | Supervisor: Ms. Maria Qadri | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS) | en_US |
| dc.title | Impact of Word of Mouth on Consumer Brand Purchase Probability in Restaurant Industry | en_US |
| dc.type | Thesis | en_US |
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MBA [333]