Abstract:
This qualitative research investigates the utilization of co-specialisation by social entrepreneurs to
drive sustainable social impact. Data from 35 in-depth interviews with social entrepreneurs in
Rawalpindi and Islamabad was analyzed using thematic analysis. The findings underscore the
significance of co-specialisation in achieving social goals and enhancing social impact. It was
found that social entrepreneurs foster co-specialisation by forging networks, identifying funding
sources, and recruiting individuals with a passion for social work. Social media emerged as a
crucial tool for fundraising and increasing visibility for social causes. The study contributes
valuable insights to social entrepreneurship literature and offers practical guidance for practitioners
seeking to leverage co-specialisation for sustainable social improvement. However, the study's
limitations, including its geographic focus and sample size, warrant future research employing
quantitative methods for broader applicability and examining co-specialisation's role in achieving
continuous social impact.
