RECOGNITION, DEVELOPMENT AND USE OF RESOURCE CO-SPECIALIZATION FOR CONTINUOUS SOCIAL IMPROVEMENT: A CASE OF SOCIAL ENTREPRENEURS IN PAKISTAN

Abstract

This qualitative research investigates the utilization of co-specialisation by social entrepreneurs to drive sustainable social impact. Data from 35 in-depth interviews with social entrepreneurs in Rawalpindi and Islamabad was analyzed using thematic analysis. The findings underscore the significance of co-specialisation in achieving social goals and enhancing social impact. It was found that social entrepreneurs foster co-specialisation by forging networks, identifying funding sources, and recruiting individuals with a passion for social work. Social media emerged as a crucial tool for fundraising and increasing visibility for social causes. The study contributes valuable insights to social entrepreneurship literature and offers practical guidance for practitioners seeking to leverage co-specialisation for sustainable social improvement. However, the study's limitations, including its geographic focus and sample size, warrant future research employing quantitative methods for broader applicability and examining co-specialisation's role in achieving continuous social impact.